Why it's time to end headliner culture

Raves and concerts have always been centred around the main act. Naturally, some artists become more popular than others and can pull a bigger crowd.

Over time though, rave culture has become dominated by headliners, with many promoters relying on big names, often at the cost of nurturing new talent. With the industry suffering a downturn and independents struggling, here’s why it’s time to end headliner culture.

NEWCOMERS GET OVERSHADOWED
It’s not just that newcomers don’t get a chance to break through, headliner culture conditions people to place greater importance on big names. When this happens, there’s less curiosity and interest in lesser-known artists, which can stunt the growth of rave culture.

IT FUELS THE CULT OF CELEBRITY
The notion of the superstar DJ has been fuelled by headliner culture. When an artist is put on a pedestal and practically worshipped by the dance floor, it can bloat their ego, and fuel the warped cult of celebrity.

DISCOVERY IS ESSENTIAL
When you’re only ever focused on artists that you already know, it removes the opportunity to discover someone new. One of the great pleasures of raving to lesser-known acts is that you might just discover your new favourite artist.

HEADLINER BOOKINGS = HEADLINER MONEY
Lots of observers have pointed out the ever-growing wealth gap in electronic music. By perpetuating headliner culture, the industry feeds the continuous growth of the gap, with some DJs demanding outrageous fees for their appearances.

IT PUTS THE ARTIST BEFORE THE MUSIC
Frankie Knuckles said, “The minute you think you’re greater than the music, you’re finished”. Similarly, when ravers choose a party based purely on the headliners – as opposed to the ethos or the potential for discovery and connection – it becomes a superficial choice rooted in expectation. The result? Less vibes all round.