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The science of euphoria

There’s a feeling in the rave that is almost impossible to describe. That point in the night, where you feel at one with the people around you. A tune comes in that totally transports you out of your body, to a point of elation that is difficult to quantify.

This feeling of euphoria can be life-changing. But what is actually happening in the body and mind when we experience such feelings?

DOPAMINE RELEASE
The primary neurotransmitter responsible for euphoria is Dopamine. This chemical is the catalyst behind feelings of pleasure and well-being, ground zero for the glorious pathway to euphoria.

CAUSES
The release of dopamine is triggered by the brain’s reward system. It supports survival-enhancing behaviours – such as eating, drinking, and mating - which is why food and sexual pleasure lead to a hit of dopamine. Though music is an abstract reward, like falling in love, it has the effect of stimulating our pleasure centre.

DANCE FLOOR
The dance floor experience combines several key dopamine stimulants; dancing/exercise, social interaction, substances and, of course, music. Put them all together and you have a potent dopamine cocktail.

PLEASURE CENTRES
The most studied pleasure centre is the nucleus accumbens AKA the NAcc. Dopamine is produced by neurons of the ventral tegmental area (a group of neurons located close to the midline on the floor of the midbrain) and shuttled, via the nerve tract, to the NAcc. This is where the magic happens, leading to other parts of the brain’s pleasure network (or hedonic hotspots) lighting up with glee.

SYMPTOMS
Once you get the massive dopamine hit, you can experience life-affirming feelings of elation, positivity, transcendence, oneness, safety, comfort and belonging. You can reach a high that may be overwhelming. In the NAcc, memories of these feelings are formed, which lead to a desire for more pleasure/reward. That’s why listening to certain tunes will always bring back that euphoric feeling you got when you first heard them.

Rebalance

Ingredients (per 1 capsule)
Quantity
RDA %
Curcumin
190mg
n/a
5-HTP (from Griffonia Seed Extract)
100mg
n/a
Vitamin B3 (Nicotinamide)
50mg
313%
Vitamin B6 (Pyridoxal Phosphate)
10mg
714%
Black Pepper Extract
2.5mg
n/a
Vitamin D3 (Cholecalciferol)
25mcg
500%

Reboot

Ingredients (per 1 capsule)
Quantity
RDA %
L-Tyrosine
400mg
n/a
Vitamin B5 (Calcium Pantothenate)
150mg
2,500%
Folate (5-Methyletetrahydrate)
400mcg
200%
Vitamin B12 (Methylcobalamin)
400mcg
16,000%
Iodine (Potassium Iodide)
100mcg
67%

Release

Ingredients (per 1 capsule)
Quantity
RDA %
Magnesium Bisglycinate
112mg
313%
American Ginseng Extract (4:1)
100mg eq.
n/a
Ashwagandha Root Extract (10:1)
100mg eq.
n/a
Rhodiola Rosea Extract (15:1)
50mg eq.
n/a

Restore

Ingredients (per 2 capsules)
Quantity
RDA %
Vitamin C (Sodium Ascorbate)
500mg
625%
Alpha Lipoic Acid
200mg
n/a
N-Acetyl L-Cysteine
200mg
n/a
L-Taurine
100mg
n/a
Vitamin E (D-Alpha Tocopherol Succinate)
50mg
417%
Artichoke Extract (5:1)
50mg eq.
n/a
Zinc (Picolinate)
10mg
100%
Vitamin B2 (Riboflavin Phosphate)
7mg
500%
Beta-Carotene
3.75mg
n/a
Manganese Bisglycinate
3mg
150%
Biotin
500mcg
1,000%
Selenium (as L-Selenomethionine)
10mcg
182%